Senior Art Director

Stephanie Torres

IDEA

The Toyta bZ embodies bold thinking, smart design, and a commitment to innovation – qualities that align with the spirit of Superman
and the tenacity of Lois Lane. Together, they go hand in hand in having the means to chase a good story for the Daily Planet.

:60 for theaters and broadcast where we follow our Daily Planet interns chase a story with the Toyota bZ.

:15 Social videos where we follow our Daily Planet reporter interns on tips and tricks to catching a good story.

Finally can’t forget the red carpet appearance.

Overall the response to our campaign was def. one for the books.

Shout out to the team. ACD (Art): Mike Blain, ACD (Copy): Amadeus Henhapl, Copywriter: Emma Hull, Producer: Chris Uka