Idea
The all new Tacoma is tough but is it tougher than a Super Hero like Blue Beetle? That’s why in this brand partnership with Warner Bros.
we leaned on super fans of the two to hash it out in a debate. Witness as Tacoma fans and Blue Beetle fans go head to head.
Tacoma vs Blue Beetle fans :60
Social :15s
For a fun activation we concepted the movie’s Tacoma prop vehicle to haul a food truck branded with DC Comic's fictional fast food brand, Big Belly Burger. Fans would find a collectable Scarab pin with their meal, just like Jaime Reyes aka The Blue Beetle did in the film.
Shout out to the dream team. CD: Jeremy Carson, Sr. CW: Rachel McKay Steele AD: Alec Cheline, CW: Emma Hull and our producer Kat Tomaszewicz
