IDEA
Toyota truck owners love being outside. It’s kinda their whole lifestyle. So we gave them a reason to trade the most indoor holiday for an outdoor adventure. Introducing Trucksgiving, the official outdoor Thanksgiving. We created indestructible fine china, taking the tradition from the dining room into the wild.
The result: a reason to explore outside and come together for a Thanksgiving feast under the open sky.
x2 Finalist NewYork Festivals Advertising Awards
The case study:
Product Demos
