IDEA
How do we grab the attention of new fans for Toyota Gazoo Racing?
By showing them that GR is already part of the culture they love, such as Anime.
:15 video showing imagination becoming a reality.
We partnered with artist Kyle Monteiro to create the anime GR Corolla as well as BTS content for social platforms.
To take things off the screen we brought the anime GR Corolla to Anime Impulse to invite new fans to the world of Toyota Racing.
Even Eevee the Pokemon had love for the vehicle. As well as pop group North Star Boys.
