IDEA

Everyone knows what a Camry is and what it looks like. It’s so common that there is nothing really special about it anymore,
so we decided to portray it in a different light. In a Camry Vibe type of way.

 

:30 Broadcast Spot

 
 

Of course we had billboards! Each with its own vibe.

 

Shout out to the team. CD: Robyn Stern, Sr. CW: Rachel McKay Steele and our producers: Lucy Herzog and Hannah Deren