IDEA

The way we typically used to watch movies has changed. To encourage people to watch movies in a classic cinematic setting
we decided to create an elevated drive-in theater that people could enjoy from the comforts of their car. We worked with
Lexus Culinary Masters to design special menus inspired by classic films instead of offering typical concession snacks. Additionally
we introduced the audience to the newly redesigned Lexus IS.

Designed an animated :30 Promo video for the event

Screen Shot 2022-02-02 at 1.46.30 PM.png

Screen Shot 2022-02-02 at 1.44.49 PM.png

Screen Shot 2022-02-02 at 1.45.09 PM.png

Screen Shot 2022-02-02 at 1.45.35 PM.png

Screen Shot 2022-02-02 at 1.45.57 PM.png

Screen Shot 2022-02-02 at 1.55.40 PM.png

Event was a success and sold out for all three consecutive nights

Influencers got to enjoy the event from the comforts of the all new Lexus IS

Event even got some recognition in an Eater article.

Shout out to the team:
Partner: Henry Kook, GCD: Amanda Abrams, CD’s: Carlo Barreto and Sabina Hesse